What is Google Amp and AMP SEO Benefits in SERPs?

what is Google amp and amp seo benefits
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What is Google Amp and AMP SEO Benefits in SERPs?

You are running a website and have heard about Google Amp and want to know “What is Google AMP and AMP SEO benefits in SERPs?”

Then here are your all answers!

If you are new to The Fanman Show, then you must visit everything about What Is SEO / Search Engine Optimization.

What is Google AMP?

AMP stands for Accelerated Mobile Pages. A Google-owned project for all the publishers of the world to load their web pages on mobile devices fastly.

Google AMP is a free and open source framework consisting of HTML, JavaScript and Cache Libraries with specific AMP specific properties.

After injecting the Google AMP in code, the AMP will accelerate the load speed of all those injected code pages, even those consist on images, PDF, audio or video files

It was Feb 24, 2016 that Google has officially integrated AMP listings into its Mobile Search results.

Those web pages which are integrated with Google AMP coding will show on specific places or with the sign of AMP as shown in the figure.

But what’s the benefit of this, and how can you get to the site you were trying to visit if you want the AMP-less version? Let’s take a look.

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Does Amp is Important and What are the AMP SEO benefits

Amp is important and the amp SEO major benefit is, it provides pretty much help in loading the pages faster.

If your pages will load faster then there is a better impression on the visitors they will stay long and will definitely refer others to visit your site and blog.

So it will engage more and more traffic to your website. More and more traffic and the more and more time on your webpage will result a lower / decreasing Bounce Rate which Google values a lot.

Remember, AMP doesn’t improve user’s engagement on your site nor it makes your content better or amazing rather it speeds up your pages.

What if your page loads in less than 2 seconds and your content is boring or uninteresting?

So, dear FanMan, you need to make your content and page load speed superb to gain the trust and reliability of your visitor.

AMP has the potential to make your visitors happy, which means a lot to Google.

And if you please Google, you get higher rankings, bring in more traffic, and increase revenue.

But don’t be misguided: installing AMP doesn’t equal a magically increasing SERP.

What are the Google AMP SEO Benefits?

Now you’ll be thinking that what are the benefits of the Google AMP in SEO? And how it helps in searching the queries?

Do I Really Need to Implement AMP?

The quickest reply is: It depends on circumstances.

Before taking a jump to explain and the above statement; let’s understand the pros and cons of implementing AMP in our pages. Because after understanding these pros and cons, we will better conclude AMP SEO benefits.

AMP Pros and Cons

Anyhow, Google AMP has many benefits and disadvantages, which we are discussing below:

AMP Pros

AMP Boost up Webpage Load Time

It is the psyche of the user to get everything fast, they don’t like to wait for the pages to open. So, if your pages are injected with AMPs code, these will load faster. Basically injecting AMP in the code is a guarantee that your site will gain more and more traffic.

It Provides Supplement for Mobile Ranking

I have discussed earlier that AMP is not a ranking factor but it will provide a better influence for mobile ranking. Actually the Google prioritize the codes (maybe), injected with AMP so that’s why these pages load faster in SERP

It Reduces Server Load

If you are going to attain the attention of millions of users from mobile across the world then you will have to implement the AMP, it will reduce the server load and increase the performance.

AMP Cons

Google Amp also has some disadvantages:

A Limited Ad revenue

It is true that AMP support ads, but it will decrease the ad revenue. Also it is not easy to create pages with AMP and maintain them.

Analytics are a bit stripped

AMP supports Google Analytics but it needs a different tag, which you have to apply on all AMP pages, which is time consuming.

Cache has made the Speed Amazing

Google is not offering you a specific technology to make your website super-fast, What it actually does is saves cached versions of AMP-tagged pages and whenever the users/ visitors access these the Google serves them from cache.

AMP allows your site to load faster and guarantees better UX, but its disadvantages raise several serious questions:

Are you ready to sacrifice at least a part of your ad revenue?

Can you live without all the charts and tables in Google Analytics?

And, most importantly: Are you so sure that you want to depend on Google through cache?

These are no easy questions, but you should definitely consider detailed answers to them. But before you do it, let’s compare AMP and responsive design.

AMP vs. Responsive Design

Responsive design is a must-have simply because it is recommended by Google. But does it make sense to invest in responsive when we have AMP? My answer is: yes, it does.

AMP has lots of advantages like faster load speed, better UX, and lower bounce rate. In theory, AMP is easy to install as well. All you need to do is to add a line of code below “canonical” in your page’s header. Like this:

What actually AMP does, it prepares your website to mobile-first-index without any pain.

So, go for your Pillar pages and place other necessary tags alongwith the above line of code to create your high priority pages as AMP-pages.

What have you done by making your pages as amp-pages?

You have tied your site to Google, without the cache stored on Google’s server.

The only drawback of AMP is the installation, which is not an easy task to do.

If you are using a Word Press website then always install AMP Plugin to make your pages amp-optimized.

In my point of view, you should await for some time to understand what Google’s next steps are concerning AMP and the mobile-first index.

But right now you should avail this facility to make your pages amp-optimized to make your site speedy.


Seriously, still, I am not recommending you to implement AMP if you already running a mobile-friendly website. You should wait until Google Amp becomes a ranking signal.

Although, the major of Google AMP SEO benefits is it really accelerates your pages.

Well, if Google makes the mobile-first index a Web standard, that will absolutely ruin the desktop related SERPs. You just use it on your pillar pages to feel the effect as it is providing the link juice from desktop to mobile and supporting the search results.

That’s all about what is Google amp and AMP SEO benefits, share your experience through the comment section if you have applied Google AMP in your Pillar pages.

Imran Chandio

A Passionate Blogger, Digital Marketing Expert, Founder, and CEO@ TheFanmanShow.Com

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