Many individuals are still ignorant of the excitement, even though more businesses and brands use TikTok for promotion. And if TikTok has never crossed your mind, you are likely very behind the times. We are all aware that a new trend or application seems to start every day in this technologically advanced world. Many of these dramatizations may be ignored, but TikTok, a Chinese video-sharing platform, deserves special attention. In a short amount of time, TikTok attracted millions of viewers from all around the world. Many brands also buy TikTok likes to enhance their reach at an organic rate.
Due to the increased demand and fierce competition on this platform, every user and advertiser must comprehend and adjust to the trends, statistics, and facts regarding TikTok to succeed. Do you not understand what was just said? Don’t worry; we’ve put up a list of resources to assist you in every way.
Table of Content
Massive Audience
A survey found that the TikTok platform has more than 689 active users worldwide each month. This statistic demonstrates the platform’s increasing global popularity. In terms of users, it elevates the TikTok platform to the seventh-largest social media site. TikTok’s original videos are mostly the reason for the rise in user numbers. As a result, marketers may use the TikTok platform to expand their global reach and recognition.
Second-Most Downloaded App
TikTok is now the second most downloaded app worldwide, according to research. There are over 62 million installs of the platform. This download rate demonstrates how well-liked and interesting the TikTok platform is to users worldwide. As a result, companies and brands can use the TikTok channel to increase their global visibility and recognition.
Around 150 Nations
One hundred fifty nations around the world use the TikTok platform. The site enjoys enormous popularity among users worldwide. Brands can use the TikTok channel to reach worldwide user demographics. International brands must therefore use the TikTok platform to increase brand recognition and visibility. Likewise, you can also opt to use Trollishly to skyrocket your popularity.
Users Spend 48 Minutes
According to a study, users of TikTok spend more than 48 minutes daily on the app. It is a result of the channel’s abundance of unique and interesting content. On the TikTok platform, each video is one minute long. This statistic demonstrates the potential for your brand to appear in users’ feeds and increase audience engagement.
10% of B2C Companies Use TikTok
TikTok may not have been the best option for B2B marketers, but B2C marketing firms are taking notice of it. The network is now being used by 10% of marketers, and that percentage is expected to grow. Given its high levels of involvement and user spending, it is clear why TikTok is a great network to be incorporated in a B2C marketing campaign.
More Than Half Of TikTok Users
TikTok encourages creators to develop their original content and sets it apart from other social networking platforms. While dance fads and memes encourage users to join in and imitate hooks they like, TikTok’s revolutionary editing techniques enable brief and precise clips that are easy to grasp.
90% of Users Access Information Daily The App
TikTok is a social media site featuring many fascinating and appealing video content. 90% of users visit the TikTok platform more than thrice every day, according to research. It’s because the TikTok platform has more original and authentic videos. As a result, brands and companies may use the TikTok platform to boost their recognition and customer engagement in their target market.
Users View Other People’s Videos in 68%
68% of TikTok users, according to research, view other users’ videos. This number demonstrates the platform’s extremely high engagement rate and the likelihood that users will view your content. As a result, brands and companies may leverage the TikTok platform to raise their interaction rates and increase their TikTok popularity.
Fifth Most Popular Search Term On YouTube
TikTok videos have become so well-liked that they have begun to appear on YouTube, a rival video-sharing platform. However, several YouTube users have not yet downloaded the TikTok app or chosen to see TikTok videos on their other devices rather than their phones, which is an interesting social networking crossover. So what do they achieve? They start by visiting YouTube and searching for reuploads. As a result, TikTok is currently the seventh most popular search phrase on the network.
Final Thoughts
TikTok offers enormous potential for helping brands and companies increase worldwide growth and customer engagement. The website is expanding and has become an interesting platform worldwide because of its enormous authenticity. Only a few businesses are using the site, despite its significant audience among Generation Z and young Millennials. It is a result of their ignorance of its enormous advantages. The platform is expanding the reputation and reach of several brands and companies. Consequently, you may use the platform to raise your reputation worldwide as a brand.