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Affiliate Marketing

Affiliate Marketing

What is Affiliate Marketing and How to Do It?

What-is-Affiliate-Marketing

What is Affiliate Marketing and How You Can Do It?

What if you wake up in the morning, just turn on your laptop and see something like this!

Affiliate Marketing Income Proof - thefanmanshow

Passive Income

That’s the prettiest dream to make money while sleep.

Am I Right?

But the question is how to do affiliate marketing?

Affiliate marketing is simple!

You join affiliate networks, like Godaddy Affiliate Program to promote their products and if people end up buying, you earn a reasonable commission.

If you own a product and want to increase your sale then you can hire promoters by offering them financial incentives through an affiliate program. If you have no product and still want to earn money then you can promote other products that you feel have to value in the consumer market and earn income as an affiliate marketer. Even you can start your own blog and make money by promoting products on a blog.

Today, we will discuss what affiliate marketing actually is and how to get started to generate successful sales. So let’s dive into my affiliate marketing guide.

Ready?

Pat Flynn’s Definition

Here’s how Pat Flynn defines affiliate marketing in his Smart Passive Income

“Affiliate Marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.”

Entrepreneur’s Definition

Here’s the Entrepreneur’s definition of affiliate marketing

A way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission

While CJ defines affiliate marketing as:

https://www.cj.com/what-is-affiliate-marketing

Wikipedia’s 4 Key Players in Affiliate Marketing

However, Wikipedia says that there are 4 core players involved in affiliate marketing

  1. The Merchant
  2. Network
  3. Publisher
  4. Customer
  1. The Merchant

The main key player is known as the creator, retailer, brand or vendor. The merchant can be a small as well as a big company who produces the actual product like Hewlett Packard manufactures the laptops/computers and other accessories. It can also be an individual like Syed Bulkhi who sells WordPress plugins, for example, Wp forms, Seed Prod and OptinMonster

  1. Network

This is the intermediary medium between the affiliate and the merchant. It offers incentives for the affiliate on selling products and take care of payments.

You can arrange a direct revenue sharing with the merchants and let the Commission Junction and the ClickBank handle product delivery and the payments.

What-is-Affiliate-Marketing-and-How-to-Do-affiliate marketing

But most of the time, the merchants have joined the affiliate networks and want some affiliates to promote their products. In that case, as an affiliate marketer, you also have to join that affiliate network and promote that merchant’s products who is committed to giving a definite revenue share on the sale of the product.

So, you can find a huge database of lots of products by various merchants on an affiliate network. You have a choice to choose the product to promote which you think has a value in your audience.

If you are going to promote the consumer products then Amazon is the best affiliate network among all. You can join their Amazon Associate affiliate program (launched in 1996) absolutely free and start promoting products.

It’s totally free and anyone can join this program. After joining create custom affiliate links of amazon products and if anyone buys any of these then you earn a commission.

clickbank affiliate marketing featured products

(Clickbank is an example of a network)

But most of the time, the merchants have joined the affiliate networks and want some affiliates to promote their products. In that case, as an affiliate marketer, you also have to join that affiliate network and promote that merchant’s products who are committed to giving a definite revenue share on the sale of the product.

So, you can find a huge database of lots of products by various merchants on an affiliate network. You have a choice to choose the product to promote which you think has a value in your audience.

If you are going to promote the consumer products then Amazon is the best affiliate network among all. You can join their Amazon Associate affiliate program (launched in 1996) absolutely free and start promoting products.

It’s totally free and anyone can join this program. After joining create custom affiliate links of amazon products and if anyone buys any of these then you earn a commission.

affiliate marketing amazon associate

  1. Publisher

Commonly known as an affiliate who publishes the merchant’s product on its various channels e.g. on blogs, Vlogs or social media. The publisher can also be an individual or an entire company that makes a few thousand dollars or tens of millions of dollars as commission each year.

Actually, it is the marketing phase where a publisher promotes single or multiple affiliate products and tries to convince potential customers of the value of the merchant’s product and they actually end up buying it.

For example, it can be a review of the merchant’s product on a blog:

how affiliate marketing works

  1. Customer:

This is the part where an affiliated product is used. Yes! It’s the consumer who just ends up buying. He is not involved in any commission in the affiliate system and no revenue is shared with him.

The affiliate will market the customer through various channels like a social network, YouTube Channel, content marketing using an SEO optimized blog.

Whether it totally depends on the affiliate whether he is revealing his identity to his audience or not. Some of the affiliates let their consumer know that they are marketing the product and some don’t.

Anyhow, every affiliate network provides a unique tracking ID to every affiliate which efficiently runs in the background, when the consumer follow the product and end up in buying the associated tracking ID tells the affiliate network system to whom (affiliate) the commission should be paid.

So, you can be a merchant or you may become an affiliate marketer. In the next article, we will emphasize on how to do affiliate marketing and start making money.

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Affiliate Marketing

How to Become an Affiliate Marketer in 4 Simple Steps?

How to Become an Affiliate Marketer in 4 Simple Steps

Become an Affiliate Marketer in 4 Simple Steps

You can start affiliate marketing in just 4 simple steps.

Step 1: start reviewing products in your chosen niche. You can review products on YouTube, Dailymotion, blogs, social media live streams on Instagram, Twitter, and Facebook.

Step 2: Collect your visitors/non-visitors emails to connect with them at any time for the promotion of your products and don’t expect them to even see your product sent in emails.

Step 3: Arrange and start a joint venture webinars to make a lot of sales in a short span of time. Starting a webinar is also a quick way to collect active buyer’s emails.

Step 4: Once your affiliate marketing business starts making money, it’s time to set up pay per click advertising for ultimate growth in the affiliate business.

Now let’s breakdown each step to better understand how to become an affiliate marketer?

Step 1: Review products in your niche

It’s easier to become an affiliate marketer than becoming a merchant because you only have to work on merchants’ ideas and start making money.

You already use plenty of products and pay cash for them but you don’t earn. As an affiliate, you just have to start speaking publically about those products.

You need to honestly review the products and believe me:

Any product works

Really.

Take a look at this guy Brian Lam, who runs WireCutter blog and reviews on Gadgets, gear, and electronics

what is affiliate marketing and how does it work

They usually make money from Amazon Associate program and Skimlinks

If you love WordPress Blogging then:

Here’s another successful affiliate marketer “Harsh Aggarwal” who usually makes money through his blog “Shoutmeloud” by placing affiliate links related to his niche WordPress, Blogging, various themes, and Web-Hosting.

affiliate marketing amazon

When he started his first affiliate earning was $47 and now he is making approximately USD $40K+ per month and you can earn too.

People just come here for reviews, tutorials and coupon codes click on the affiliate links and Harsh gets a cookie advantage whenever a sale happens.

Whatever you are reviewing write the story honestly by telling all the odds and even so that visitors don’t think about that you are just selling the goods to them rather they must have the positive as well as negative aspects of the product clearly.

If you don’t go genuinely helpful, people will sense immediately that you are just selling the product either way.

Here’s Pat Flynn suggestion to become a successful affiliate marketer

“Affiliate marketing is by far the most profitable, because you can actually relate to the product, instead of just promoting something that might make you a lot of cash.”

But it’s hard to understand each and every aspect of a product because you are not an expert at that product then:

How can you credibly promote it?

Selling a consumer product is a difficult task to achieve but if you know the person is credible and known for his work then the situation is more easy.

When you write reviews on your blog, you can use an affiliate link to link to the products that you promote.

But how will you promote products on your blog?

When you’ll sign up with a merchant or an affiliate network, you have to generate an affiliate link then link it to their products in your reviews or tutorials.

Here’s an example of an affiliate link generated from the BeRush affiliate program by the SEMRush.

Affiliate links usually start by the long “/ref…” tail, at the end of the regular link

Affiliate link example

In amazon sign in to amazon associate program

  • Go to the product page
  • In Get Links click on Text
  • Select the short link radio button
  • And finally, click on Get Link button as shown below

However, if you use these affiliate links only in reviews then genuinely speaking you need a lot of traffic to generate a huge amount of money.

But, if you have a direct audience then you can convey them to buy directly using these affiliate links.

That’s the point where step 2 comes in.

Step 2: Build an Email List from Scratch

Email marketing is one of the most popular channels now a days so don’t skip it.

If you are new to email marketing then don’t worry I’ll show you 3 super easy ways to collect email addresses from your website/blog.

Number 1: Activate Hello Bar

With Hello Bar, it’s easy to put a call to action on top of your website. Every time, when a visitor comes to your website, the Hello Bar will welcome him.

To engage your visitors, you must have to offer them something amazing, it can be an eBook, best product review or a special video course.

affiliate marketing programsSo when your visitors click on the Hello Bar, you can redirect them to enter their email and then have access to that specific material.

become affiliate marketer

If you are a starter then it’s totally free to build an email list for affiliate marketing on the basic package. You can build an email list of 5000 visitors and if you are happy with Hello Bar services then you can go with their other packages. It’s all up to you.

Number 2: Exit Gate

When a user is about to leave why don’t you send an automatic pop up that will lay over the screen asking them to follow you on Facebook, Twitter or Instagram, etc.

You can create an Exit Gate using Hello Bar.

It is triggered when a visitor moves the mouse to the top area of the browser.

Here’s how it looks like:

affiliate marketing for beginners

Most of the affiliate marketers use it to get more Twitter follows on their websites.

But you can also redirect your visitors to the lead magnet and get their email.

Number 3: Sidebar Widget

Many affiliate marketers completely create a mess by showing sidebar widgets

Don’t do this!

Don’t offer your visitors 20 things to do.

Just give them one call to action in a sidebar widget and offer them something amazing in exchange for their email.

Here’s how Neil Patel offers a free course and gets his visitors email address

Start Affiliate Marketing
Image Source: Source: quicksprout.com

Since your main focus is to just get your visitor’s email address thus offer them the most appealing content and get their emails simply.

A list of 500 visitors is enough to start selling but keep them engaged by sending regular updates about products and services once in a week.

Don’t do it excessively.

However, send them updates whenever you have a new review up.

Here’s the sample below:

How to become affiliate marketer?

The point is, every now and then, send them specific updates and offer them a call to action button in buying the reviewed product.

You can also update your audience on your change of mind and recommend that they too switch to that product with reasoning.

Actually, you can do a lot more. Once you have built up an audience on your emails list, you can do this.

Step 3: Educate your audience with live webinars

Suppose there is launched a new product and people don’t know about that.

Or there is an existing product with a lot more benefits and you want people to buy that old product with the new prospectus.

Then what makes people buy that specific product?

Reading a review on a blog?

Or seeing a live presentation about that product?

You have to go in the most effective way that will generate a lot more sales.

Of course, it’s a live presentation.

That’s why many successful affiliates choose live webinars for their promotional activities.

You educate your audience with live Webinars and convey people to buy that product by telling its various benefits.

Simply, Webinars are awesome!

You have to create a simple landing page where your visitors can sign up for your webinars.

If you don’t know how to create landing pages, you can use a tool like LeadPages, to create simple and attractive signup pages for your webinars.

Look at John Chow’s live Webinar page:

John Chow’s live Webinar page

Here’s how Neil Patel has made his webinar lead page.

become an Affiliate Marketer Neil Patel Webinar Lead Page

Next, promote your webinar on the most popular social media platforms for at least

10 days before to get people to sign up.

Then, use Google Hangout a completely free tool to streamline your webinar live to your audience.

Engaging people in a webinar is awesome. Just gather your audience by the above signup method and show them the product you’re promoting live and answer their question about the product.

You can:

  • Count all the product’s features
  • Discuss various use cases of the product
  • Talk about its benefits and drawbacks
  • Tell the audience your personal experience with the product
  • Help them to get the most out of it

and much more.

Tip: Learning how to host a webinar with a Google Hangout takes less than 10 minutes. Proof? This video explains it well.

Actually, the live webinar will make your audience enthusiastic after seeing all the crazy things about the product and everyone will now be eager to get that product as soon as possible.

And the best thing you can do is pointing an affiliate link and sharing it at the end of the webinar, will enable you to make a soft sell.

It won’t feel forced and your consumers have time to make up their mind on whether they’ll actually purchase or not. If things go right, you’ll have your affiliate commission.

Pro tip: Arrange a special deal for your consumer with a merchant and ask him for a discount. If you promise him to get a couple of hundred sales then the merchant will happily give you a discount and a special bundle to further i

start affiliate marketing
Image Source: Image source: rsvpmaker.com

ncentivize people to buy.

Step 4: Grow your business with PPC advertising

Once your affiliate marketing business starts to picks up steam, you must start paid advertising on Facebook ads and Google ads.

But only opt these promotional strategies once you have a way of making back you money

Conversions matter at all:

Start PPC advertising to:

  • Get people to sign up for your webinar
  • Grow your email list
  • Make more sales

Start PPC advertising from picking up a keyword.

For example, if you are going to teach your audience about affiliate marketing then “learn affiliate marketing” will be a great keyword for your PPC ads in Google. You can also use your competitor’s keywords even for your PPC advertisements. For this use the SEMRush tool to select the best keywords for your ads.

You can also target people who are already searching for your product review. The task can be achieved by improving your SEO

However, the purchasing trend from an affiliate link, after reading a review is naturally low, so you have to go for paid advertisements. We all know that you only get a few dollars or sometimes some cents per sale. So keeping a balance between your income and pay for reading is a bit tricky.

So, keep it simple and don’t expect people to buy from those ads.

Try to get their email and getting people to sign up for a webinar with ads is the best way to go

Affiliate marketing webinar ad examples
What a Webinar Facebook Ads Look Like

Do as above stated and you will be in a win-win position because:

  • You have their emails in your email list and you can be in touch anytime
  • You have a targeted audience that can attend your webinar and buy the product.
  • You can put them on an autoresponder email sequence that encourages them to buy

For example, John Lee Dumas, from Entrepreneur On Fire, often runs webinars and puts his audience right on his homepage.

And when you sign up for his webinars he starts sending you a series of automated emails related to his webinar. He offers free courses and tools about how to do webinars to generate sales and in the end, he invites you a more extensive course on webinars.

Once, you end up buying on a full-length course he calculates how much sale is incurred and how much he can spend on ads for more sign up for his webinar or for a free course that ends up buying on full-length course as a product.

So, I recommend using this strategy to get more signups that will generate more sales.

Once, you start earning from various sources, start paid advertising and grow your business because getting targeted traffic through paid advertising is more easy and the proper sales mechanism opts by the top affiliate marketers.

Conclusion

Hopefully, you have learned how to get started with affiliate marketing

You can become a merchant or an affiliate.

But, choosing an affiliate marketer as a career does not involve a huge cost to you.

For this, we have discussed 4 easy steps to become an affiliate marketer.

  • Choose a niche and start reviewing products
  • Build an email list
  • Conduct live webinars to educate your audience and generate sales
  • Start PPC advertising on Facebook and Google ads

Are you ready to become an affiliate marketer or not?

Let me know in the comments.

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