5 Ways How to Market Your Reseller Hosting Business
Starting your own reseller hosting business is probably one of the best opportunities currently online. It has a perfect middle-man role, it is very easy to set up, and with the right marketing strategy it can round up to a decent profit.
So what is reseller hosting and how does it work? Reseller hosting is s a web-hosting model, where the web hosting provider lets you resell its hosting services to a third party.
This way you become a web hosting provider without the need for building, operating, or managing the original infrastructure.
All you need to do is create your own hosting packages and resell them to new customers. By following some straightforward marketing techniques, you can get your reseller hosting business started in no time.
Table of contents
In this article, we will share the five most effective ways you can market your reseller hosting business online and help you gain more customers.
Social Media Marketing
Like with any other business social media can have a great impact on attracting clients. To market your hosting business via social media you will need to polish all your social media profiles, and make them look professional and informative.
Share engaging content on daily basis. Add marketing messages, advertisements, and branding elements to your websites. Having an active and responsive social media profile can present your business as available and reachable.
Interacting with your audience via social media can help you build long-term relationships with your clients. Social media marketing can help you a lot with your company’s reputation if new clients see how well your business interacts with its clients they probably will want to join.
Publishing your own blog content can for sure help you attract new clients. Content marketing is a key tool, it means publishing specific content for a targeted audience.
The information you post on your blog should be engaging to both prospects and customers.
The trick in blogging is knowing what to write.
The main thing you should be sharing is your knowledge on the subject. Appearing well informed can make you look more professional.
If you have a specific customer base in mind, make your content for that particular niche. The more relevant your blog content is to your target audience, the better it will be at attracting new customers and getting them interested in using your service.
3. Email Marketing
Email marketing is one of the best ways to promote your business.
It is quite easy especially if you already write content for a blog, you can use the content from your blog to create promotional email newsletters and send them to potential customers.
You can also attach a link to your blog and to your social media profiles where clients can read more about your reseller business.
If you have a website for your business, how can you make sure people see your website? SEO or Search Engine Optimization is a marketing technique that can help you better market your website hosting reseller business.
If potential customers can’t find your page on the first page of the search results, they probably will not find it at all. So to make sure they do find your website you need to add the SEO fundamentals, which include keyword research, updating Meta tags, backlinks, fixing broken links, etc.
Keyword optimization is a great way to boost your website.
By using alternative search terms you can get better leverage over your competitors. If you use high-level keywords, too many websites can rank higher than yours in the search results.
So make sure you use more specific terms that are relevant to your niche. Also if you have available funds you can hire an SEO consultant which will do the job for you.
5. Customer Reviews
People’s reviews which describe their experience with your business and services are more valuable than anything you can say or write. This is why it is very important to take customer reviews regularly, no matter if the reviews are good or bad.
They all should be displayed on your website. This way you can build more trust between your business and your customers.
Always ask your customers to write honest reviews about their experience with your business. You will also know if you are doing a good job and where you can improve in the future.
In conclusion, no matter how competitive the web resell hosting field is, with an effective marketing strategy and a good business plan you can achieve great success.
Keep in mind that if you’re looking for a quick buck maybe this is not the business for you. For your resell business to be profitable it requires a lot of time and effort on your part. So start with the basics and work your way up.