Video marketing and social media are both efficient and effective ways to boost your business online. It increases your brand recognition, your customer loyalty, and your online presence. Nowadays, considering video marketing, Instagram is deemed to be the best platform. No matter how amazing your content is, it won’t reach people itself. You have to work on your content marketing strategy to get more audience. You need to read below to get insights on how to expose your content to a mass audience and how to create the best content as well.
Use hashtags no matter what you post. Be it images or videos you have to come up with hashtags that reach a larger audience. Hashtags help to increase local visibility of your posts, maintain and enhance engagement with potential clients. All of this ultimately generates leads for your business. Remember getting organic followers is important for your business rather than just wasting your resources at the wrong place. Growing in the right environment will be more beneficial for your business.
Level Up your Video Quality
Make sure your videos are on a professional level. This is the most crucial thing. If your videos are polished and up to the standard the viewer will be hooked till the end of it. You don’t have to be a computer wizard or a master editor yourself, there is plenty of software that can help you out. Find an Instagram video creator that best fits your needs and get started.
Keep Mobile Marketing in Mind
Put yourself in the shoes of your audience. Think about their mobile presence. Do they seem to be on their phones mostly? Then strategize your content in a way that can be accessed anytime and from anywhere.
Look at Your Insights
Always have a check on your Instagram insights. Observe which time and days of the week experience the most activity and your followers seem to engage with you. Depending upon the category of your audience, you’ll witness peak times of engagement . For example, youngsters will be available in the middle of the day after school or college. In this way, you can schedule your posts in the time that’s likely to get you the most viewership.
Don’t Count on Audio
Instagram audio is not available everywhere in the world and by default videos appear to be mute at first. You need to tap in them to unmute them. Therefore you should incorporate other attention grabbing elements to your video. It could be a text or an image. Eye catching snippets, your company’s logo, a flash of attention grabbing text. While sound is an important component of your video, you shouldn’t entirely rely on it because it’s a possibility someone might not even turn the sound on.
Don’t Discard Behind the Scenes Footage
Don’t be afraid to show your audience the raw process of your video. What makes your content executing is that imperfect human side of your brand. People love when they can keep on the other side of perfection. You can increase your viewership by providing this unfiltered side of your brand. People love to see the process. And when you fulfill this desire of theirs, they tend to return back to your profile for more. Similarly if you’re launching a new product or service, give your sudienceva little sneak perk. Better yet if your set is aesthetically pleading don’t let your views musd out on some bloopers from the set.
Choose the Right Hashtags
There’s a thin line between choosing the right hashtag and just another hashtag. Think about being specific, not general. For example if you’re a makeup artist then using hashtags like #beauty or #happy won’t do you any good. Be more specific like #summermakeuplook or #naturalmakeup. See the difference it makes. Being specific will attract specific people and hence your potential clients. Using the location is also a good idea as it makes you more localized and gives you more chances of increasing brand awareness in your locality.
Creativity is always appreciated. Use Instagram features that will help you add that extra appeal in your content. Boomerang and Instagram stories are a great place to start. Boomerangs are always catchy and fun. They bring such a delightful twist in your content. While Instagram stories are short lived, you can never go wrong with experimenting with it. It is a great way for you to try out a different approach without having to over clutter your feed.