How Stopping underperforming AdWords Campaigns can be Benefitial?
It could be that the entrepreneur who is determined on stopping underperforming AdWords Campaigns or to make a pause to specific parts of the AdWords campaigns. This can be an ad group, keyword or the entire campaign. This may be because of some element which is found to be underperforming.
Turning off those poor performing keywords, ads and campaigns is indeed an easy work.