Personalization and Search Engine Rankings
Some years before, every searcher was served with the exactly same results but not today, not on Google neither on Bing. But there’s still a chance that every searcher may not be seeing the totally different results. Conversely, we can say that everyone is served with the similar generic listings based on surfer’s location and the way they surf the Google.
Today the Search Engines are able to track the user by the IP address of their device (laptop, Desktop PC, Mobile Phone etc.) they use, and on the basis of these IP addresses they return back the customized results to their search engine result page screen.
It is the most relevant personalization ranking factor that the people are shown the results to the relevant country they are living in.
If you have not optimized your website for the relevancy to a particular country then you can never get an edge on country personalization factor and have less chance to be shown in the search results than your competitors. So you have to be more focused to work on your international SEO.
Because for example if someone in UK is searching for “bonnet” then he will get results about bonnet of the cars and the US citizen will have to search “hood” instead of the bonnet to see the same results, otherwise he will have less chance to see the exactly same results.
Which City or Locality?
The Personalization factor doesn’t end at the “Country”, there are other factors involved in this for example the Google with the help of IP address can navigate your exact location to the city or the neighborhood you are currently in.
Let’s take an example to understand the City or Locality Personalization factor, suppose someone is in Upper Manhattan and searches for the “used Mercedes in Manhattan” then Google can easily figure out that he meant to offer results from Upper Manhattan not from the lower Manhattan.
The users previous search history may have a lot of impact on their search results. Make your website so appealing that the first impression should be so attractive that user should come again and again to revisit your webpage and if he clicks on +1 and Likes or press the share Button then The Google counts votes from Google +1, Likes from Facebook and both pretty much have influence towards ranking signal. So it’s better to provide these users a better and an appealing quality content that they feel good sensation to share it on social media
Personal Social Connections
“Let the people talk about The FanMan Show”.
This is the newest ranking factor for the website appearance in the search engines that allow people to talk about the trust, authentication and relevancy of your website.
The friends in your groups, community or in the friend list of your social graph (i.e., on Google, Facebook, Twitter or LinkedIn etc.) have liked, +1, shared or passed comments to your stuff/content, believe me this is the latest ranking factor to affect the search results.
Again, I will suggest to all the FanMan to produce a better and quality content to show up your site in Search Engines and the content should be so unique and so qualitative that people can’t hesitate to share it with other community members. If you don’t have yet sign up with the social media then go for it and add social icons to your site.