It could be that the entrepreneur is determined to pause specific parts of the AdWords campaigns, be it an ad group, keyword or the entire campaign. This may be because of some element which is found to be underperforming.
Turning off those poor performing keywords, ads and campaigns is indeed an easy work. The unfortunate thing to undertake in AdWords will be to pause a keyword that seems to be relevant and brings in sales and traffic. The reason for pausing it could be just because not sufficient ROI is being produced. Pay per click advertising India is indeed a wonderful solution to avail to ensure an increase in web traffic.
The reason for pausing it could be just because not sufficient ROI is being produced. Pay per click advertising India is indeed a wonderful solution to avail to ensure an increase in web traffic.
The key towards scalable, high performing AdWords accounts is to identify ways and means to turn the underperforming account parts.
Pausing not smart, but only easy
For example, the advertiser may have paused a specific campaign for some product, simply because of low ROI. The ROI target set could be around 500%. But on achieving just 218%, the campaign may be a bit on the worse side. The entrepreneur may have considered pausing the campaign for using the funds somewhere else where better results can be derived.
Doing a quick performance review by the device (tablet, mobile, computer), it was quite evident that it is the mobile from where poor results were derived from:
- The performance of desktop was twice including that of the overall campaign with ROI of about 362%.
- Mobile experienced 0% ROI although 30% were required of total spends.
- Tablets were seen to do better when compared to campaign average.
Simply by turning off mobile, it becomes possible to increase campaign ROI to about 320%. However, by optimizing further (nuanced bid management, ad testing, ad scheduling and RLSA implementation) it becomes possible to achieve the set 5x mark. Presently, the campaign is said to drive over 5,000 clicks every month to e-commerce store with ROI of >500%. It is stated to be the way how there is sure growth of AdWords accounts and not just by having those underperforming campaigns to be paused.
Pausing campaigns, ad groups, and keywords is easy. But by pausing those low performing accounts part, the business is likely to end up spiraling downwards.
Optimization can help better those poor performing AdWords areas
The best ppc management company India can completely change the way how the business can do well in the virtual world. They can optimize those AdWords accounts part that is noticed to be performing very poorly and help it to grow constantly. This is something that can be left to the industry experts who being experienced can come up with the right solutions.
Common areas which are missed out
Following are the AdWords areas which are often missed out when ad groups or campaigns are paused by PPC managers. Rather, they can be optimized.
- Losing on variations within the ad split testing
- Devices: Tablets, mobile, desktop
- Ad schedule (day of week and hour of day)
- Search partnering network
- Attribution models
- RLSA: not to bid extremely low or high
The professionals will take care of all the aspects and will provide the right and affordable PPC solutions as desired by the entrepreneur.